A Startup’s Budget Webinar In Action

Talky, talky, talk.  Let us see if I actually practice what I preach.  I talked a lot about how to conduct a webinar on a startup budget in the previous post.  Pulling in the highlights, here’s how my work stacked up.

Screen Shot 2014-02-19 at 6.57.07 PMSay something worth saying
For this webinar, we compiled results from two nationwide surveys of over 2,100 mobile news app users.  This data provides rare insight into the minds of people using news apps, touching on behavior, advertising preferences, and demographics.  No one else in our space does this.  It is worth saying.

Writing the script
Wanna see my rough draft of the script?  Here ya go [downloads a Word doc]. In this case, it’s an analysis of all the survey data.

Screen Shot 2014-02-19 at 7.00.42 PMBuilding the PPT
How about taking a look at the actual presentation? You can download it here.  I’ve got my script and observations in the notes below each slide.  Convenient.

We rehearsed this webinar a total of 5 times.  3 by myself.  2 with my co-worker who joined me as a presenter.

Goal setting
We reached our goal of 50 registrants, receiving 65 in total.  Of that, 35 attended.  Room to grow, but not too bad.

Screen Shot 2014-03-13 at 8.24.19 AM

Spreading the word
I shared the registration link via our customer newsletter, marketing newsletter, sponsored LinkedIn posts, and numerous tweets.

Having Fun
I cheesed out.  The rain was pouring the day of the webinar, so I kicked it off with Burt Bacharach’s “Raindrops Keep Falling On My Head”.  Listen to the first ten seconds here.

Tying all of this back to content marketing for startups, we now repurpose this content into a whitepaper, industry articles, LinkedIn posts, and tweets.  One big project has turned in to multiple “customer foreplay” touch points.

Coming up next, I’ll dig deep in to my approach for using surveys.  Not only will a great survey create more marketing content, it will also provide you with data to make better business decisions.


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