The Difference Between Sales People and Marketers

It’s a well-known fact that both sales people and marketers are the worst-of-the-worst in the working world. I should know – I fit both of those descriptions.

During our morning ritual of discussing the day’s upcoming events, someone expressed frustration that what they’d read on a website in no way lived up to the reality of the product. Hmpf.

We inadvertently stumbled upon a subtle difference between sales & marketing types.

A sales person lies stretches the truth on a one-by-one basis.

The marketer lies stretches the truth to thousands at a time.

There are good people that work in sales & marketing. Most are well-intentioned. Some are shucktsters. And I use the word “lie” in jest. We don’t lie. You can trust us.

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