Not In The Dropdown

Ever filled out a form on the website? If you answered “no”, someone printed this post out on paper and handed it to you.

There are many joys about working at a startup. It’s usually a small company with a team atmosphere. Very little political infighting. Each win is more important than the previous.

The pains of starting a business from scratch are well documented. No need to re-hash that here. The pains of creating a new product in a new market…also documented.

But I have uncovered one ridiculously trivial but annoying quirk about being an early stage and early-to-market startup.

Your company category is never in the dropdown menu on websites.

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